Winning strategies for Social Selling in LATAM

234 leads and 5 insights about LATAM markets

Before the BeyondML holding was dissolved, ModumUp had the opportunity to collaborate with several of its startups, one of which was Smelter.ai.

We’ve recently published a detailed case study that reflects a full year of work with Smelter.ai. As always, the case study is thorough—perhaps even more detailed than expected.

https://modumup.com/case-studies/smelterai

Here's what worked when entering Latin American markets through Social Selling:

- Combining LinkedIn with on-site touchpoints to build trust

- Moving leads to WhatsApp early in the conversation

- Consistent follow-ups and reminders (this is often more important than many realize)

- Genuine personal content, rather than polished corporate posts

- LinkedIn Live sessions with local influencers

The case study also touches on several regional nuances that we encountered.

In total, this approach generated 234 relevant leads and helped Smelter.ai test and validate its position in the LATAM markets.

For anyone involved in Social Selling, GTM, or international expansion, we hope this case study proves useful.

Best of luck with your Social Selling efforts in LATAM!