In this edition, we share news about a B2B Marketing Leaders podcast episode on demand generation with experts from NetApp and Thermo Fisher Scientific, a recording from NetApp's presentation on Social Selling and ABM, and a case study on building a Social Selling program for fintech company EXANTE.
B2B Marketing Leaders podcast: Demand generation in B2B - insights from NetApp and Thermo Fisher Scientific
In the new episode, Olga Bondareva, Founder of ModumUp, discusses demand generation in B2B with experts from enterprise companies:
Key themes discussed:
A grounded conversation about how enterprise B2B teams build demand generation programs, repurpose content, measure pipeline, and align expectations between marketing and sales.
Feel free to watch and listen to the episode on YouTube, Spotify, Apple Podcasts!
NetApp's Approach to Social Selling and ABM
On July 8 at 10 AM CT, we're hosting a live discussion on how Social Selling and ABM strategies can build relationships with IT decision-makers and generate leads through social media. Irina Chernova, Demand Marketing Manager EMEA & LATAM at NetApp, and Olga Bondareva, Founder of ModumUp, will share insights from their collaboration.
Together with the speakers, we'll examine:
The session will include a Q&A segment for questions about the case study and strategies.
Join us on July 8 at 10 AM CT. Register here: https://www.linkedin.com/events/7457128459694133248/
Case study: B2B Social Selling program for international fintech company EXANTE
ModumUp conducted a Social Selling program for EXANTE, an international investment company providing direct access to financial instruments. The program focused on building personal brands for employees across eight countries to generate B2B leads through LinkedIn.
Key results from this project include:
Read the full case study here: https://modumup.com/case-studies/exante
We hope these findings will help with your B2B strategy work. Feel free to share this newsletter with colleagues and friends who might find these resources useful.
Best regards,
The ModumUp team
B2B Marketing Leaders podcast: Demand generation in B2B - insights from NetApp and Thermo Fisher Scientific
In the new episode, Olga Bondareva, Founder of ModumUp, discusses demand generation in B2B with experts from enterprise companies:
- Irina Chernova, Demand Marketing Manager EMEA & LATAM at NetApp
- Aleksandra Savina, Demand Generation Manager, Global Marketing, Olink Proteomics, part of Thermo Fisher Scientific
Key themes discussed:
- How targeted demand works as the connection between strategic programs and sales-ready conversations
- Turning engineering-led webinars into demand gen engines through repurposing and audience expansion
- Building campaigns around buyer problems and search questions rather than single product assets
- Why appointment-setting vendors did not fit NetApp's model compared to nurture-led journeys
- Account selection through therapeutic-area priorities vs. target account lists with propensity signals
A grounded conversation about how enterprise B2B teams build demand generation programs, repurpose content, measure pipeline, and align expectations between marketing and sales.
Feel free to watch and listen to the episode on YouTube, Spotify, Apple Podcasts!
NetApp's Approach to Social Selling and ABM
On July 8 at 10 AM CT, we're hosting a live discussion on how Social Selling and ABM strategies can build relationships with IT decision-makers and generate leads through social media. Irina Chernova, Demand Marketing Manager EMEA & LATAM at NetApp, and Olga Bondareva, Founder of ModumUp, will share insights from their collaboration.
Together with the speakers, we'll examine:
- How NetApp implemented Social Selling and ABM to reach IT decision-makers
- Methods used to increase visibility and build long-term client engagement
- Challenges faced during implementation and how they were addressed
The session will include a Q&A segment for questions about the case study and strategies.
Join us on July 8 at 10 AM CT. Register here: https://www.linkedin.com/events/7457128459694133248/
Case study: B2B Social Selling program for international fintech company EXANTE
ModumUp conducted a Social Selling program for EXANTE, an international investment company providing direct access to financial instruments. The program focused on building personal brands for employees across eight countries to generate B2B leads through LinkedIn.
Key results from this project include:
- Two corporate mentoring groups with 20 participants from The UK, the US, Greece, Turkey, the Czech Republic, Chile, Milan, and the CIS
- Active dialogues and calls with leading banks, brokers, and financial institutions from different countries
- Weekly thematic webinars covering positioning, audience growth, content preparation, automation, and lead generation mechanics
- About 70% of managers remained active on LinkedIn after the program ended
- A common script database created by participants to share successful messages with colleagues
Read the full case study here: https://modumup.com/case-studies/exante
We hope these findings will help with your B2B strategy work. Feel free to share this newsletter with colleagues and friends who might find these resources useful.
Best regards,
The ModumUp team