Content marketing in B2B: insights from experts at NetApp, Snowflake and FLSmidth
In the new episode of B2B Marketing Leaders, Olga Bondareva, founder of ModumUp Agency, talks about content marketing in B2B with experts from international companies:
🔸The essential role of content marketing in the B2B buyer’s journey and sales enablement
🔸How to align content marketing with sales teams to drive business growth
🔸Why localized content across regions and languages performs better
🔸The importance of consistent, always-on content to build trust and credibility
🔸How to use AI tools for content creation, optimization, and personalization at scale
🔸Common challenges like managing too many voices and avoiding content duplication
🔸Emerging trends such as dynamic content creation and humanizing B2B communication
A big thanks to Rachel, Irina, and Ryan for sharing their valuable insights on how to connect marketing, sales, and technology. They discuss aligning teams, using AI effectively, and keeping a customer-first approach to drive business success. It’s a very practical conversation — definitely worth checking out!