Our team ran an ABM+Social Selling project on LinkedIn for an AI platform for LLM training, targeting 27 enterprise companies in The US and Western Europe.
After a year, two deals closed totaling over $3M, and the project delivered ~1,400% ROI.
The client already had an ABM strategy: a defined list of 27 target companies. ModumUp’s job was to get inside those accounts and build relationships with decision makers: ML engineers, product managers, and C-level executives from each company.
Over the year, managed profiles connected with 3,202 target contacts, with a 25% connection rate. That is above average for this type of outreach.
The content strategy was built around expertise: LLMs, practical AI insights, and clear explanations of complex concepts. Of all the posts published, 13 reached more than 100% view rate, and the top post hit 1,101%.
A LinkedIn Newsletter brought in 345 subscribers from target accounts and generated 6,564 article impressions. Newsletter subscribers receive separate notifications via LinkedIn, push, and email, so the audience kept seeing the content without the author having to fight the algorithm every time.
One LinkedIn Live event, supported by one week of organic promotion, generated 130 registrations and 225 views without any paid spend.
Outreach was personalized at the company level. Messages referenced specific AI products the prospect’s team was building and the data challenges usually tied to that kind of work.
When someone didn’t respond or declined, the team came back every month with something useful: a relevant article, a webinar invite, or a question tied to a new newsletter piece.
Most of the 49 sales calls and meetings and 132 MQLs came from those follow-up sequences, not from the first message alone.
Enterprise deals are rarely closed through one clean touchpoint. They take months of repeated contact across the buying committee.
LinkedIn works well for this because an expert profile can run brand awareness, content credibility, and targeted outreach to the same list of accounts at the same time.
After a year, two deals closed totaling over $3M, and the project delivered ~1,400% ROI.
The client already had an ABM strategy: a defined list of 27 target companies. ModumUp’s job was to get inside those accounts and build relationships with decision makers: ML engineers, product managers, and C-level executives from each company.
Over the year, managed profiles connected with 3,202 target contacts, with a 25% connection rate. That is above average for this type of outreach.
The content strategy was built around expertise: LLMs, practical AI insights, and clear explanations of complex concepts. Of all the posts published, 13 reached more than 100% view rate, and the top post hit 1,101%.
A LinkedIn Newsletter brought in 345 subscribers from target accounts and generated 6,564 article impressions. Newsletter subscribers receive separate notifications via LinkedIn, push, and email, so the audience kept seeing the content without the author having to fight the algorithm every time.
One LinkedIn Live event, supported by one week of organic promotion, generated 130 registrations and 225 views without any paid spend.
Outreach was personalized at the company level. Messages referenced specific AI products the prospect’s team was building and the data challenges usually tied to that kind of work.
When someone didn’t respond or declined, the team came back every month with something useful: a relevant article, a webinar invite, or a question tied to a new newsletter piece.
Most of the 49 sales calls and meetings and 132 MQLs came from those follow-up sequences, not from the first message alone.
Enterprise deals are rarely closed through one clean touchpoint. They take months of repeated contact across the buying committee.
LinkedIn works well for this because an expert profile can run brand awareness, content credibility, and targeted outreach to the same list of accounts at the same time.