Al comments vs authentic engagement - who wins on Linkedin

AI-generated LinkedIn comments are getting out of hand.

It’s become more and more common to see completely new accounts engaging with our posts — accounts that we’ve never interacted with before. They leave comments and send connection requests almost immediately after a post goes live.

It’s clear that many are using automation tools to track keywords and drop generic comments. The issue with these comments? They’re easy to spot — they don’t engage with the actual content or add value to the conversation, making them feel synthetic and impersonal.

At ModumUp, we believe in meaningful engagement. That's why, in all of our Social Selling projects, we take the time to comment manually. We read the post, understand the context, and reply with thoughtful, relevant comments. This is how trust is built — especially in B2B environments.

We’re not against using AI. In fact, we use it daily for many aspects of our work. However, when it comes to social media, the human touch is crucial. Automated comments may help you scale, but they often come across as robotic and can hurt your reputation if your audience notices.