How Social Selling Drives Real Revenue

Recently, a client shared the results from their CRM. They closed two deals worth almost $1M from leads generated through our Social Selling work. And that’s just within the first six months of working together in the highly competitive US market.

The ROI is around 300–400%, potentially higher. We don’t have complete insight into their margins, so it's hard to calculate the exact figure.

So, what contributed to these results?

At ModumUp - Innovative B2B Marketing Agency, we integrate Social Selling into the sales strategy from the start. Here’s what made it work:

- Networking-style messages that open real, meaningful conversations

- Connecting online interactions with in-person events such as conferences and roadshows

- Sharing industry thought leadership content to establish authority

- Regular communication with the sales team to adjust the approach and stay aligned

- Close collaboration with the marketing team on priorities and messaging

This approach combines tried-and-tested techniques with ongoing experimentation and a high level of communication with the client’s teams.

Six months. Two deals. Nearly $1M in revenue.

This is the impact of disciplined, strategic Social Selling in the US market.