In this edition, we’re sharing news on our upcoming Social Selling Con, a recent LinkedIn Live event on B2B marketing trends for FY26, and some practical tips for targeting the right audience on LinkedIn.
1. Social Selling Con 2025
There are less than three weeks left until our annual Social Selling Con — a free online event about Social Selling as a key element of B2B marketing strategy.
At the event, the ModumUp team will bring together industry leaders to discuss how Social Selling fits into broader B2B initiatives — from Account-Based Marketing and sales-marketing alignment to the growing role of AI.
You’ll hear from experts at AT&T , Microsoft , ServiceNow , Kyndryl , Globant , and more: Sudeep Misra, Priyanka Dasgupta , Yovany Jerez⚡ , Peter Mikeal , Svetlana Likhareva .
We’ve kept the format simple and direct: engaging talks, insightful discussions, and practical takeaways from today’s B2B marketing leaders.
Join us on October 1st at 10 AM CT. The conference will be streamed live on LinkedIn.
Feel free to invite your colleagues, friends, and peers!
2. B2B Marketing Trends for FY26: Livestream Recording
Recently, we hosted a LinkedIn Live session on B2B Marketing Trends for FY26, where we discussed how AI, Account-Based Marketing, and new go-to-market models are changing the way B2B teams engage with their audiences.
- Olga Bondareva, Founder of ModumUp, shared insights from her research at Stanford LEAD, where she interviewed B2B marketers to understand their evolving priorities.
- Ilya Nemchik from Siemens discussed how AI is transforming search and what it means for SEO and content strategy.
- Irina Chernova from NetApp provided expert insights on Account-Based Marketing (ABM) and the growing alignment between marketing and sales.
This session was insightful for anyone working in B2B marketing. If you missed it, you can watch the full recording here: https://www.youtube.com/live/_R4CRBJI1bc
3. How to Find the Right People on LinkedIn
Building the right audience is one of the first steps in Social Selling. Olga Bondareva shared some tips on how to find the right people on LinkedIn:
- Standard LinkedIn Search: use location, role, company, and keywords to find potential connections.
- LinkedIn Sales Navigator: this paid tool offers advanced filters and targeting options, ideal for more specific needs.
- LinkedIn Groups and Events: a great way to explore participant lists and send connection requests to relevant people.
- LinkedIn Recommendations: start with LinkedIn’s suggestions under “My Network” to find profiles that match your industry.
For more tips on finding the right people on LinkedIn, read the full post here: https://www.linkedin.com/posts/olgabond_how-to-find-the-right-people-on-linkedin-activity-7370806874918559744-yKDV
We hope these resources help refine your approach to Social Selling and ABM. Feel free to share this newsletter with your team or colleagues who might find it useful.
Best, The ModumUp Team