As your posts appear in the potential client's newsfeeds on social media, they will gradually come to remember your expertise and you as a person. Then they will engage with you and will start trusting you.

After this, potential clients will express interest in the product or service, tell you what they need, and evaluate how well your offer meets their needs.

How we started communication: in the case of Latin American countries, it is best to communicate with potential customers in their local language. In the message template, we immediately expressed an interest in forming a partnership and offered to arrange a call. Moreover, we also indicated what our advantages are in the message.

What did work:

• A partnership-focused message
• Regular follow-ups on LinkedIn for those who had ceased responding.

How we started communication: We decided not to use any selling messages with the client as we managed a top-manager profile. We reached out to potential clients, politely talked about ourselves, and left room for networking.


What did work:

• Sincere content with personal and family photos. Talk about the joys of fatherhood
  
• Posts about team members and their career development, using storytelling and employees' personal photos
  
• HR-related posts
  
• Posts about building and managing scalable teams
  

How we started the communication: we communicated with potential clients about the technology and suggested to discuss further cooperation on the phone or in person.

What did work:

• Many follow-up messages: more likely to reply after receiving 3-4 messages
  
• People responded more often to messages in English than in local languages
  
• Short scripts offering partnership but not overloaded with extra details
  

How we started the communication: we immediately drew attention to the possibility of reducing clients' costs, and in the end offered to send a presentation of our project and organize a call.

What did work:

• A direct approach containing a proposal in the first message
  
• Posts with success stories and personal achievements that LinkedIn users enjoy reading
  
• Publications with personal photos
• Posts about company events and photos from them
  

How we started the communication: target audience representatives responded to the initial brief greeting and then received detailed information about our services. Thanks to the first response, it was easier for them to respond to subsequent messages.

What did work:

• A short message with a question
• Posts with success stories and personal achievements that LinkedIn users enjoy reading
• Polls in relevant groups and further communication in messages with those who voted
• Market research via interviews with the target audience representatives
  

How we started the communication: in the US market, the target audience representatives receive a lot of spam, so it is important to target them precisely and have a clear message.

What did work:

• Informal tone of voice
• Networking through commenting on performance marketing influencers' posts

How we started the communication: we used a direct approach and offered a partnership. We also wrote a greeting and farewell in Turkish - this is important for the local audience.

What did work:

• In the first message, we greet and say goodbye in the local language
• Informal congratulations on national holidays and achievements
• Posts about the company's achievements, awards and new projects

When sending a connection request on LinkedIn, we have found that requests without a welcome message tend to be more effective. The mere presence of a message may suggest to the recipient that it could be spam, a common occurrence on LinkedIn. Therefore, if you send a "blank" request without a message, a potential client is more likely to visit your profile and make a decision based on whether to accept the request. That is why it is important to fill your page with content that helps others understand you better as a professional and as a person. On average, our connection requests are accepted by approximately 40% of the target audience representatives.