In Social Selling, it's essential to build an authentic image and show what a person is like in real life. Offline communications should not contradict the tone of voice on social media. If the two pictures, online and offline, do not match, potential clients will feel as if they've been deceived. This will lead to lost trust or even jeopardize the deal.
It was crucial to show Konstantin's personality from different angles:
- as Head of International Franchise Development at CDEK
- as an expert in launching businesses
- as a person with a unique background
We have shared Konstantin's experience as an entrepreneur.