The mentoring group participants shared their insights and best practices of Social Selling and constantly supported and motivated each other. Before joining the group, some EXANTE employees didn't know each other, and afterwards, they noted that the group also helped foster new friendships among colleagues in addition to practical benefits.
The agency's experts did weekly thematic webinars for the participants, where they discussed such topics as:
- positioning on LinkedIn
- target audience growth
- content preparation
- interaction with target audience profiles
- automation and shadow banning
- The Social Selling Index and follow-up strategies
- lead generation mechanics