How can a cloud service provider find clients and partners on social media in a highly competitive market?
A cloud services provider, part of a leading telecommunications operator ecosystem, approached
ModumUp with the goal of attracting new B2B clients and partners through Social Selling.
Our goal was to build a targeted profile audience, establish trust-based relationships, and create a loyal community around one of the company’s key employees — an expert in virtualization and cloud technologies. To achieve this, we worked with the client to develop a personal profile across four social media platforms.
Over the course of a year, we attracted 2,500 target audience representatives — including CTOs, CIOs, IT architects, CEOs, CCOs, and CSOs from various industries. Together, we generated
61 leads (calls and meetings) and 118 interested prospects (who asked questions or shared their emails).