Social selling is a strategy that involves several key steps. It begins with connecting with the right people - your ideal customers or partners. This is followed by posting relevant content that adds value and demonstrates your expertise. Building relationships is the next crucial step, which involves interacting with your connections, leaving comments, endorsing skills, and generally being an active participant in your network. The final step is starting conversations. This is where the magic happens - in private messages where you can engage your connections on a deeper level, discuss their needs, and present your solutions.

The Middle East and North Africa (MENA) region is a vibrant and diverse market with a significant presence on LinkedIn. With 53 million users and over a million active users who posted on LinkedIn in the last 30 days, the potential for reaching a wide audience is immense. Almost 1 million companies are represented in the MENA region, providing a rich opportunity for lead generation and personal brand building.

In a nine-month project, ModumUp worked with a fast delivery services company targeting CEOs, Heads of logistics, and Heads of e-commerce in the United Arab Emirates. The project was a resounding success, generating 187 leads and 244 interested people. This translates to an average of 27 interested people and 21 leads per month, a testament to the effectiveness of the social selling techniques employed.

In a five-month project, ModumUp worked with a video analytics system company targeting Chief Technical Officers, Chief Information Officers, and Partner directors from Saudi Arabia, Qatar, and Bahrain. The project generated 61 interested people and 36 leads. While the numbers may not be as high as the previous case, the quality of the leads and the potential for business growth is significant.

In a three-month project, ModumUp worked with a company providing recognition and inputs of primary documentation. This project was more of a market research project, generating 170 interested people and 26 leads. The feedback from the market representatives was invaluable, helping the client develop their product to be more suitable for the markets.

In a three-month experiment, ModumUp generated leads for its own agency in Saudi Arabia, Qatar, Bahrain, and Dubai. The project generated 25 interested people and 14 leads. These were not just numbers, but warm connections that continue to be nurtured, demonstrating the long-term value of social selling.

In a six-month project, ModumUp worked with a global logistics company targeting E-commerce Directors, Commercial Directors, and CEOs in Turkey. The project generated 76 interested people and 43 leads, showing the potential of social selling even in industries that may not traditionally be associated with social media marketing.

Cultivating relationships is crucial in the MENA region. It's not just about making connections, but about creating authentic, meaningful relationships. This involves nurturing these relationships, showing why you should be trusted, and showing your personality. Personal connection is key, and sharing photos, videos, and personal and inspirational stories can help build this connection