The Social Selling approach consists of several stages. First, we determine the positioning of a person based on their business objectives, always grounded in their real personality. Based on this, we create a content plan and simultaneously grow our desired target audience. Once subscribers have read the content, absorbed valuable information, familiarized themselves with interesting case studies, and become acquainted with Natalia's persona, the lead nurturing process begins — cultivating potential customers. From this point on, we engage in lead generation mechanics.
Various tactics are employed in Social Selling: - Posts: You can create posts on your own page and occasionally engage with groups. This depends on the task; the desired target audience isn't always present in groups. Posts can take the form of storytelling or useful instructions
- Comments: It's essential to respond to friends' posts, group publications, and comments on your own page. This brings in leads and increases post engagement
- Direct Messages: Transitioning to direct messages gradually and carefully, avoiding spam