The creative process has several stages: conducting an interview, writing a draft post, and discussing the text over a follow-up call. Whenever we prepare a text, we let thoughts flow naturally and don't limit ourselves to a standard approach or technique. That's precisely why Oleg's posts are interesting, emotional and sincere, which leads to lively discussions in the comments. After all, the reader can always tell the difference when a person wants to share their profound thoughts and ideas, or whether they do it only to solve a business problem.