Stop tracking useless metrics like the Social Selling Index - focus on what drives business results
Here are the metrics we focus on:
1️⃣ Connection Rate
Formula: (Approved connection requests / Total sent requests) × 100%
Why it matters: Shows how trustworthy your profile is. A low rate may indicate poor targeting or an unappealing profile.
Benchmarks:
- High: 40%+ (globally) / 30%+ (US)
- Average: 25–39% (globally) / 18–29% (US)
- Low: Below 25% (globally) / 18% (US)
How to improve it:
- Focus on one region
- Optimize your profile: strong headline and credibility markers
- Grow your network via mutual connections, influencers, and event attendees
2️⃣ Response Rate
Formula: (Replies to messages / Total sent messages) × 100%
Why it matters: Shows how effective your outreach is. A low rate means a spammy or irrelevant message.
Benchmarks:
- First messages: High – 25%+, Average – 15–24%, Low – below 15%
- Follow-ups: High – 10%+, Average – 5–10%, Low – below 5%
How to improve it:
- Keep messages short and to the point,
- Use icebreakers (mutual connection, shared experience, or industry event)
- Test different messages
3️⃣ Audience Interest Rate
Formula: (Interested replies / Total replies) × 100%
Why it matters: Shows how engaging your proposal is - whether prospects ask questions or share contact details to get more information.
Benchmarks:
- High: 30%+
- Average: 15–29%
- Low: Below 15%
How to improve it:
- Show how your proposal solves the problem and make CTA easy to act on
- Provide social proof (client logos, testimonials, case studies)
- Offer something of value (e.g., an industry report, or free consultation)
4️⃣ Conversion Rate
Formula: (Leads generated / Total replies) × 100%
Why it matters: Measures how well your proposal converts replies into meetings or calls with potential clients.
Benchmarks:
- High: 9%+
- Average: 3–8%
- Low: Below 3%
How to improve it:
- Clearly explain the call's value
- Keep the time commitment low - mention that the call will take just 10–15 minutes
- Follow up strategically: remind, clarify benefits, and address objections
5️⃣ Content View Rate
Formula: (Post views / Total connections) × 100%
Why it matters: It shows how visible and engaging your content is within your network.
Benchmarks:
- High: 50%+ (under 1,000 connections) / 40%+ (1,000–3,000) / 35%+ (3,000–5,000) / 25%+ (5,000+)
- Average: 30–50% (under 1,000) / 25–40% (1,000–3,000) / 25–35% (3,000–5,000) / 20–25% (5,000+)
- Low: Below 30% (under 1,000) / 25% (1,000–3,000) / 25% (3,000–5,000) / 20% (5,000+)
How to improve it:
- Post personal stories and insights
- Use high-engagement formats: carousels, videos, polls, and personal photos
- Tag relevant people and companies to increase visibility
By tracking these metrics regularly, we identify weak points and adjust for better results.
Here are the metrics we focus on:
1️⃣ Connection Rate
Formula: (Approved connection requests / Total sent requests) × 100%
Why it matters: Shows how trustworthy your profile is. A low rate may indicate poor targeting or an unappealing profile.
Benchmarks:
- High: 40%+ (globally) / 30%+ (US)
- Average: 25–39% (globally) / 18–29% (US)
- Low: Below 25% (globally) / 18% (US)
How to improve it:
- Focus on one region
- Optimize your profile: strong headline and credibility markers
- Grow your network via mutual connections, influencers, and event attendees
2️⃣ Response Rate
Formula: (Replies to messages / Total sent messages) × 100%
Why it matters: Shows how effective your outreach is. A low rate means a spammy or irrelevant message.
Benchmarks:
- First messages: High – 25%+, Average – 15–24%, Low – below 15%
- Follow-ups: High – 10%+, Average – 5–10%, Low – below 5%
How to improve it:
- Keep messages short and to the point,
- Use icebreakers (mutual connection, shared experience, or industry event)
- Test different messages
3️⃣ Audience Interest Rate
Formula: (Interested replies / Total replies) × 100%
Why it matters: Shows how engaging your proposal is - whether prospects ask questions or share contact details to get more information.
Benchmarks:
- High: 30%+
- Average: 15–29%
- Low: Below 15%
How to improve it:
- Show how your proposal solves the problem and make CTA easy to act on
- Provide social proof (client logos, testimonials, case studies)
- Offer something of value (e.g., an industry report, or free consultation)
4️⃣ Conversion Rate
Formula: (Leads generated / Total replies) × 100%
Why it matters: Measures how well your proposal converts replies into meetings or calls with potential clients.
Benchmarks:
- High: 9%+
- Average: 3–8%
- Low: Below 3%
How to improve it:
- Clearly explain the call's value
- Keep the time commitment low - mention that the call will take just 10–15 minutes
- Follow up strategically: remind, clarify benefits, and address objections
5️⃣ Content View Rate
Formula: (Post views / Total connections) × 100%
Why it matters: It shows how visible and engaging your content is within your network.
Benchmarks:
- High: 50%+ (under 1,000 connections) / 40%+ (1,000–3,000) / 35%+ (3,000–5,000) / 25%+ (5,000+)
- Average: 30–50% (under 1,000) / 25–40% (1,000–3,000) / 25–35% (3,000–5,000) / 20–25% (5,000+)
- Low: Below 30% (under 1,000) / 25% (1,000–3,000) / 25% (3,000–5,000) / 20% (5,000+)
How to improve it:
- Post personal stories and insights
- Use high-engagement formats: carousels, videos, polls, and personal photos
- Tag relevant people and companies to increase visibility
By tracking these metrics regularly, we identify weak points and adjust for better results.