Can employees promote their company in an authentic way

Can employees promote their company in an authentic way?

Absolutely!

In the latest episode of the Personal Branding for Business podcast, Olga Bondareva, Founder of ModumUp - Innovative B2B Marketing Agency spoke with Joe Morris, former Head of Social Media & Employee Advocacy at Capgemini, about what truly makes Employee Advocacy work.

They covered:

- The importance of leadership buy-in

- How to motivate advocates with small wins

- ABM and Employee Advocacy

- LinkedIn’s role in sales enablement

- Using AI without sounding robotic

- How to avoid risks when launching an Employee Advocacy program

This conversation was both practical and down-to-earth. You can watch it here: https://lnkd.in/e_C9_3Mh