ModumUp Blog

Social Selling drives real results

Social Selling drives real results. After a year of working with a B2B cloud platform (and continuing the partnership), here’s what we’ve achieved together:

- 78 warm contacts (people who shared their details or requested more info)

- 72 qualified leads (calls and meetings)

- 6 closed deals

And the work is still ongoing — we’re now expanding our efforts.

What made this successful:

- A human, informal tone in private messages with personalized offers

- A content mix: product updates, industry trends, event announcements, and personal posts

A clear approach that combines content, networking, outreach, and regular follow-up, which is what makes this strategy so effective.

You can read the full case study on our work with the cloud platform here: https://modumup.com/case-studies/cloud_platform

P.S. The screenshot shows results from the first full year of our collaboration. Content impressions grew significantly from the starting point.