Maximizing LinkedIn for Business Growth: Upcoming Workshop, Podcast, and Case Studies to Help You Succeed
This month, we’re bringing you new insights, resources, and real-world case studies to help you improve your LinkedIn strategy and drive results through Social Selling.
Here’s what’s new this month:
1. Practical Workshop: Social Selling on LinkedIn
Your LinkedIn profile is more than just a digital business card – it’s a tool to create meaningful business opportunities. In our upcoming session, Social Selling on LinkedIn, we will introduce you to the core concepts of Social Selling and show you how to turn LinkedIn into a powerful platform for growth.
What you’ll learn:
✅ How to optimize your LinkedIn profile to attract the right audience and make a lasting first impression
✅ Best practices for creating engaging content that builds trust with your network
✅ Effective networking strategies to help you connect with key decision-makers and expand your reach in the B2B space
Olga Bondareva, Founder of IBMA, will provide you with a structured, step-by-step approach to using LinkedIn for business development.
Join our session on May 28th. You can register here: https://www.linkedin.com/events/socialsellingonlinkedin-practic7313181989132464129/theater/
2. New Podcast Episode: Personal Branding for Business with Todd Swank from Oracle
We’re excited to bring you a new episode of our podcast, Personal Branding for Business, featuring Todd Swank, an executive at Oracle. Todd shares his unique journey, including his long-running blog, early adoption of video resumes, and use of humor to build his personal brand.
A few fun facts about Todd:
This episode offers an open, engaging conversation with Todd on the importance of authenticity and consistency in personal branding.
Tune in and listen to the episode here: https://youtu.be/2HdZuUt9WKA
3. How Social Selling Drives B2B Leads: 4 Real-World Examples
At IBMA, we regularly review the results of our Social Selling efforts. Here are four real-world examples of how Social Selling on LinkedIn has generated high-intent B2B leads:
1️⃣ Industrial Drone Company – Industry-specific messaging, follow-ups, and combining Social Selling with conferences resulted in a 43% connection rate and high lead volume.
2️⃣ Enterprise SaaS Platform – Regular content, personal branding for experts, and long-term Social Selling efforts led to deals closing 16 months later, covering the investment.
3️⃣ Gaming Industry – Connecting with conference attendees and using networking apps increased the connection rate to 57%, with high engagement on post-event content.
4️⃣ Cybersecurity Company – Combining Social Selling with onsite events and engaging a local representative improved conversion rates and led to long-term relationships.
Key Takeaways from These Case Studies:
✅ Personalization matters
✅ Follow-ups are crucial for increasing conversions
✅ Offline + online strategies work best for B2B growth
✅ Long sales cycles are normal (6–12 months, sometimes longer)
Read more about how Social Selling delivers high-intent B2B leads on LinkedIn in Olga’s recent post:
https://www.linkedin.com/posts/olgabond_how-social-selling-drives-b2b-leads-4-real-world-activity-7308113772714283008-M4xH
Share these resources with your colleagues and friends who are interested in improving their LinkedIn strategy, Social Selling, and personal branding.
Best,
The IBMA Team
This month, we’re bringing you new insights, resources, and real-world case studies to help you improve your LinkedIn strategy and drive results through Social Selling.
Here’s what’s new this month:
1. Practical Workshop: Social Selling on LinkedIn
Your LinkedIn profile is more than just a digital business card – it’s a tool to create meaningful business opportunities. In our upcoming session, Social Selling on LinkedIn, we will introduce you to the core concepts of Social Selling and show you how to turn LinkedIn into a powerful platform for growth.
What you’ll learn:
✅ How to optimize your LinkedIn profile to attract the right audience and make a lasting first impression
✅ Best practices for creating engaging content that builds trust with your network
✅ Effective networking strategies to help you connect with key decision-makers and expand your reach in the B2B space
Olga Bondareva, Founder of IBMA, will provide you with a structured, step-by-step approach to using LinkedIn for business development.
Join our session on May 28th. You can register here: https://www.linkedin.com/events/socialsellingonlinkedin-practic7313181989132464129/theater/
2. New Podcast Episode: Personal Branding for Business with Todd Swank from Oracle
We’re excited to bring you a new episode of our podcast, Personal Branding for Business, featuring Todd Swank, an executive at Oracle. Todd shares his unique journey, including his long-running blog, early adoption of video resumes, and use of humor to build his personal brand.
A few fun facts about Todd:
- He’s been writing his weekly blog for over 25 years
- He used to do stand-up comedy
- Todd has been a visionary in the use of video resumes and YouTube for professional branding
This episode offers an open, engaging conversation with Todd on the importance of authenticity and consistency in personal branding.
Tune in and listen to the episode here: https://youtu.be/2HdZuUt9WKA
3. How Social Selling Drives B2B Leads: 4 Real-World Examples
At IBMA, we regularly review the results of our Social Selling efforts. Here are four real-world examples of how Social Selling on LinkedIn has generated high-intent B2B leads:
1️⃣ Industrial Drone Company – Industry-specific messaging, follow-ups, and combining Social Selling with conferences resulted in a 43% connection rate and high lead volume.
2️⃣ Enterprise SaaS Platform – Regular content, personal branding for experts, and long-term Social Selling efforts led to deals closing 16 months later, covering the investment.
3️⃣ Gaming Industry – Connecting with conference attendees and using networking apps increased the connection rate to 57%, with high engagement on post-event content.
4️⃣ Cybersecurity Company – Combining Social Selling with onsite events and engaging a local representative improved conversion rates and led to long-term relationships.
Key Takeaways from These Case Studies:
✅ Personalization matters
✅ Follow-ups are crucial for increasing conversions
✅ Offline + online strategies work best for B2B growth
✅ Long sales cycles are normal (6–12 months, sometimes longer)
Read more about how Social Selling delivers high-intent B2B leads on LinkedIn in Olga’s recent post:
https://www.linkedin.com/posts/olgabond_how-social-selling-drives-b2b-leads-4-real-world-activity-7308113772714283008-M4xH
Share these resources with your colleagues and friends who are interested in improving their LinkedIn strategy, Social Selling, and personal branding.
Best,
The IBMA Team