📢 New Episode of Personal Branding for Business Featuring Yovany Jerez from AT&T
In this episode of Personal Branding for Business, Olga Bondareva, Founder of ModumUp, speaks with Yovany Jerez⚡, Senior Marketing Director, B2B SMB at AT&T.
Here’s what we cover:
- The differences between B2B and B2C marketing, and why B2B is often more challenging than people realize.
- How to identify and connect with the right people within an organization, whether it's the CEO, the buyer, or those behind the scenes.
- Real-world examples of successful Account-Based Marketing (ABM).
- The new reality of B2B buyers being more informed than ever, and how that affects your marketing approach.
- How AI is changing targeting, personalization, and campaign strategies.
- The value of educating your audience rather than focusing on a hard sell, and why it leads to better results.
- The distinctions in working with small businesses, mid-market firms, and large enterprises.
- Leadership lessons from managing a large team of 11,000 people and staying grounded.
You’ll also hear Yovany’s take on why keeping things human is key - even at a company as massive as AT&T. Building a personal brand can open unexpected doors!
🔗 Don’t miss out! Here’s the latest episode of our podcast: https://youtu.be/4heTeAeqAqI?si=64-bOa0KqGfkwg_Z
In this episode of Personal Branding for Business, Olga Bondareva, Founder of ModumUp, speaks with Yovany Jerez⚡, Senior Marketing Director, B2B SMB at AT&T.
Here’s what we cover:
- The differences between B2B and B2C marketing, and why B2B is often more challenging than people realize.
- How to identify and connect with the right people within an organization, whether it's the CEO, the buyer, or those behind the scenes.
- Real-world examples of successful Account-Based Marketing (ABM).
- The new reality of B2B buyers being more informed than ever, and how that affects your marketing approach.
- How AI is changing targeting, personalization, and campaign strategies.
- The value of educating your audience rather than focusing on a hard sell, and why it leads to better results.
- The distinctions in working with small businesses, mid-market firms, and large enterprises.
- Leadership lessons from managing a large team of 11,000 people and staying grounded.
You’ll also hear Yovany’s take on why keeping things human is key - even at a company as massive as AT&T. Building a personal brand can open unexpected doors!
🔗 Don’t miss out! Here’s the latest episode of our podcast: https://youtu.be/4heTeAeqAqI?si=64-bOa0KqGfkwg_Z