Unlocking B2B Growth: Upcoming Online Event, New Podcast, and Social Selling Success Stories
At ModumUp, we’re committed to staying ahead of the curve, offering insights, resources, and case studies to help you succeed in B2B marketing, Social Selling, and personal branding.
Here’s what’s new this month:
1. B2B Marketing Trends FY26 - Free Online Event
Join us on July 30 at 10:00 AM CT for an in-depth exploration of the latest B2B marketing trends. We’ll discuss how AI, Account-Based Marketing (ABM), and new go-to-market models are reshaping the way B2B teams engage with their audiences.
You’ll hear from leaders across digital marketing, ABM, and strategy — offering fresh ideas, practical takeaways, and examples.
Program Highlights:
Olga Bondareva, Founder of ModumUp, kicks off the event with "What’s Next for B2B Marketing"
Ilya Nemchik, Global Digital Marketing Lead, shares insights on how AI is changing SEO, content, and automation in B2B
Irina Chernova, ABM Marketing Lead, dives into how marketing teams align with sales to activate ABM strategies
Feel free to invite your team and peers — it's open to anyone working in B2B marketing.
2. New Episode of Personal Branding for Business Podcast
We’re excited to release the latest episode of the Personal Branding for Business podcast, featuring Yovany Jerez⚡, Senior Marketing Director, B2B SMB at AT&T. In this conversation, Yovany and Olga Bondareva discuss the complexities of B2B marketing, the role of AI, and how building a personal brand can create new opportunities — even in a company as large as AT&T.
Topics include:
The differences between B2B and B2C marketing
How to reach the right people within an organization
In our latest internal Success Conf, we discussed the results from several of our most successful Social Selling projects. Here’s a snapshot of the outcomes:
Project 1: Hardware Entertainment Business, B2B, MENA & LATAM
2,558 replies, 807 interests, 228 leads converted to meetings.
Key strategies included segmentation, hypothesis testing, and a mix of online and offline outreach.
Project 2: AI Product, B2B, US & Europe
3,610 new connections, 17 interests, 18 leads.
Key takeaway: Building trust with the client and aligning with the sales team allowed us to scale the project and add new profiles.
Project 3: Cloud Solutions, B2B, Central Asia
2,029 new connections, 78 interests, 72 leads, 6 closed deals.
Key strategy: Strong collaboration with the client’s sales team and personalized messaging drove success.
Key Learning: The success of Social Selling relies on close collaboration with the client's team, building trust, and ensuring alignment with sales.