Welcome to the latest updates from ModumUp. In this edition, we share news about an upcoming event, a recording of the Personal Branding for Business podcast episode, and key Social Selling metrics that drive business results.
Livestream Announcement: B2B Social Media Playbook 2025
On March 27, Olga Bondareva, Founder of ModumUp, will discuss best practices for B2B social media marketing. Topics include:
- Account-Based Marketing (ABM) on social media – a targeted approach for enterprise clients
- Personal LinkedIn Profile Development and its role in building trust
- LinkedIn Ads – a tool for precise targeting based on user data
- LinkedIn Live Sessions for interactive audience engagement
- Community Management to nurture relationships with B2B prospects
- Measuring Success – key metrics to track and improve performance
Join us for a practical discussion on Social Selling. This event will be broadcast on our LinkedIn page: https://www.linkedin.com/events/b2bsocialmediaplaybook20257297380100575047680/theater/.
Podcast Recording: Leadership, Personal Branding, and AI with David Joosten
In the latest episode of Personal Branding for Business, Olga speaks with David Joosten, Regional Director at Vodafone Americas and a member of the Forbes Technology Council. The conversation covers:
- How to balance authenticity and leadership in personal branding
- The impact of AI on personal branding and career growth
- How personal branding shapes corporate strategy and global communication
- Why LinkedIn is about building relationships, not just selling
Listen to the full episode here: https://youtu.be/BFy6-XNu0J8.
New Post: Focusing on Metrics That Drive Business Results
What are the most effective Social Selling metrics that help drive business results? Here’s a quick breakdown of the key metrics we focus on at ModumUp:
1️⃣ Connection Rate – Measures how well your profile resonates with your target audience
2️⃣ Response Rate – Shows how effective your outreach is
3️⃣ Audience Interest Rate – Indicates how engaging your message is to prospects
4️⃣ Conversion Rate – Tracks how replies turn into meetings or calls
5️⃣ Content View Rate – Shows how visible and engaging your posts are within your network
By tracking these metrics regularly, you can identify areas for improvement and optimize your Social Selling efforts.
For the formulas and benchmarks for these metrics, check out the full post here: https://www.linkedin.com/posts/olgabond_social-selling-metrics-and-benchmarks-by-activity-7294705419451539456-TRdC.
Feel free to share these resources with your network. Let’s continue the conversation around Social Selling and personal branding.
Best,