This month, we’re glad to share news on our upcoming livestream, a recent case study, and our insights about positioning on LinkedIn.
Upcoming Livestream with ModumUp’s Founder, Olga Bondareva
On November 20th, join Olga Bondareva, Founder of ModumUp, for a livestream covering strategies for B2B expansion into diverse markets through LinkedIn. Olga will address why the idea of a single “global market” is a myth and how companies can better adapt to regional differences in their go-to-market strategies.
The livestream will include:
- Breaking down the “global market” myth and understanding regional nuances
- Identifying competitive advantages when entering new regions
- Practical LinkedIn strategies tailored for the US, LATAM, MENA, and Western Europe
- Real examples of B2B companies expanding successfully into local markets
This event will be broadcast on the LinkedIn page: https://www.linkedin.com/events/howtoentertheglobalmarketvialin7252450943424765952/theater/. Feel free to join and share the link with colleagues and friends!
Case Study: Helping a Startup Advisor Attract 76 Leads in 3 Months
In just three months, ModumUp helped a startup advisor and former FAANG executive attract 76 leads, resulting in a closed deal with a $30 million startup, new mentoring positions, and expanded industry connections.
Key results:
- 114 people showed interest in the client’s services
- 76 leads were ready to work with the client, including a mentorship request from a $30 million startup
- Mentoring positions secured at Techstars and Acelera
- Invitation to host a guest workshop at a European business school
- Featured as a guest on a popular startup podcast
This case highlights not only the immediate results but also the value of education ModumUp provided. According to our client, “The ModumUp team didn’t just deliver results; they taught me how to incorporate Social Selling into my daily routine.”
For full details on this project, read more: How ModumUp Helped a Startup Advisor and ex-FAANG Exec Attract 76 Leads in 3 Months.
LinkedIn Positioning Insights from Olga Bondareva
In a recent post, Olga Bondareva shared how we support clients in managing their LinkedIn profiles for maximum impact. Here’s a quick look at some of the roles we help clients emphasize:
1️⃣ Entrepreneur/CEO/Top Manager - Depending on the role, content might focus on leadership, client relations, or business growth
2️⃣ Expert or Visionary - Focused on industries like cloud technology, fintech, or e-commerce, covering experiences, case studies, and trends from a business or technical perspective
3️⃣ Personal Roles - These can be tailored to interests like family, sports, travel, or work-life balance, creating a balance between personal and professional themes
Once these roles are identified, we prioritize them based on business goals, dedicating more content to higher-priority roles. Clients can also incorporate a unique mission or big idea, such as neurodiversity, a data-driven approach, or tech optimism, helping them stand out on LinkedIn.
Popular content formats include storytelling, achievement announcements, case studies, trend insights, and posts from business events. Regular posting and monitoring engagement help refine content over time to resonate best with the audience.
If you find these resources valuable, please share them with colleagues and peers interested in Social Selling, LinkedIn positioning, and building a strong personal brand. Thank you for helping us spread these insights!
Best,