ModumUp Update: B2B Social Media Playbook Recording & Guide, The Entera Case Study, and Effective Strategies for Using Icebreakers
We’re excited to share some of our latest news. In this edition, you’ll find insights on how to successfully use social media to generate B2B leads, a case study on expanding into the UAE and India through Social Selling, and effective strategies for using icebreakers in personal messages.
1. B2B Social Media Playbook Recording & Guide
Olga Bondareva, founder of ModumUp, recently hosted the livestream B2B Social Media Playbook 2025, where she shared our approach to B2B social media marketing for 2025. You can watch the recording here: https://www.youtube.com/watch
Here’s a quick overview of what Olga covered:
1️⃣ Personal profiles come first – they have a greater business impact than company pages, especially when it comes to landing larger deals
2️⃣ Company pages still matter – while they don’t directly drive leads, they help build trust and play a key role in employer branding
3️⃣ Paid promotion – LinkedIn ads are great for warming up your audience, but not ideal for direct conversions
4️⃣ Live events – a powerful way to build trust and connection. Consistency is crucial for long-term results
5️⃣ Collaborations with influencers – guest speakers can increase reach and credibility, particularly for events and podcasts
6️⃣ Communities for ABM – creating a space for your target accounts can help build trust over time and lead to more business
Olga also summed up our approach in a practical 51-page guide – with tips, best practices, and case studies from our client work. You can access this guide here: https://www.linkedin.com/posts/olgabond_b2b-social-media-playbook-2025-by-modumup-activity-7312462439931932672-7UzW
2. Case Study: How Entera Expanded into the UAE and India Through Social Selling on LinkedIn
In just three months, ModumUp helped Entera, a document recognition and data entry service, expand into the UAE and India. The project resulted in high-quality leads and strong relationships with target clients.
Key outcomes:
- 26 leads and 170 potential clients engaged across both markets
- Built a database of over 1,900 relevant professionals from the UAE and India
- Achieved a 62.4% connection rate in the UAE, surpassing our benchmark of 40%
- Generated 10 leads and attracted 60 potential clients in India within two months
The success came from a mix of optimized LinkedIn profiles, targeted messages, and using LinkedIn groups to drive engagement.
Read the full case study here: https://modumup.com/case-studies/entera
3. Icebreakers: Double Your Response Rate on LinkedIn
In a recent post, Olga Bondareva shared how using icebreakers in LinkedIn private messages can double your response rate.
Here are some effective strategies:
✅ Humor or irony – a light joke related to a shared experience
✅ Personalization – mention unique achievements or interests (not just their headline)
✅ Shared background – reference shared schools, conferences, or hometowns
✅ Congratulations – acknowledge recent milestones or successes
✅ Local context – use local greetings or references to cultural specifics
Read more about using icebreakers to improve engagement by following this link: https://www.linkedin.com/posts/olgabond_icebreakers-in-linkedin-private-messages-activity-7284986508313272321-0mdW
We hope these insights help you refine your Social Selling strategies. Feel free to share these resources with your colleagues and peers.
Best,