ModumUp founder Olga Bondareva shared her approach to building engagement on LinkedIn and the steps that make it possible.
Engagement on LinkedIn isn’t just about collecting likes and comments; each interaction extends your reach and opens up direct conversation opportunities. When specific people engage, it signals their interest in your content and can lead to meaningful connections.
The foundation of high engagement is genuine relationships. While offline connections often bring the best results, building a network online can work effectively too. Attending industry events and networking regularly to connect on LinkedIn establishes familiarity, which makes people more likely to interact with your posts. For online-only connections, offering something valuable—such as thoughtful comments, helpful advice, or shared resources—helps foster loyalty and build a support network that will keep engaging with your content.
When users see others actively engaging, it provides social proof and makes them more comfortable joining the conversation. This is why influencers often experience high engagement rates; the "herd effect" reassures others that the content is worth their time. By cultivating a loyal group of followers, you can replicate this effect, encouraging engagement from a wider audience.
Content quality certainly plays a role, but it’s loyalty that drives consistent engagement. High-quality posts may stand out, but without a dedicated audience, even the best content can struggle to reach far. Building a base of followers who value your insights and trust your voice ensures steady interaction, making your content relevant over time.
Olga’s takeaway? LinkedIn engagement isn’t just about each post—it’s about establishing a trusted network that values your perspective and supports your growth. Invest in relationships, and your audience will amplify your reach.
Engagement on LinkedIn isn’t just about collecting likes and comments; each interaction extends your reach and opens up direct conversation opportunities. When specific people engage, it signals their interest in your content and can lead to meaningful connections.
The foundation of high engagement is genuine relationships. While offline connections often bring the best results, building a network online can work effectively too. Attending industry events and networking regularly to connect on LinkedIn establishes familiarity, which makes people more likely to interact with your posts. For online-only connections, offering something valuable—such as thoughtful comments, helpful advice, or shared resources—helps foster loyalty and build a support network that will keep engaging with your content.
When users see others actively engaging, it provides social proof and makes them more comfortable joining the conversation. This is why influencers often experience high engagement rates; the "herd effect" reassures others that the content is worth their time. By cultivating a loyal group of followers, you can replicate this effect, encouraging engagement from a wider audience.
Content quality certainly plays a role, but it’s loyalty that drives consistent engagement. High-quality posts may stand out, but without a dedicated audience, even the best content can struggle to reach far. Building a base of followers who value your insights and trust your voice ensures steady interaction, making your content relevant over time.
Olga’s takeaway? LinkedIn engagement isn’t just about each post—it’s about establishing a trusted network that values your perspective and supports your growth. Invest in relationships, and your audience will amplify your reach.