Most LinkedIn messages don’t work. So, what makes a message effective?
At ModumUp - Innovative B2B Marketing Agency, we frequently analyze which outreach messages perform the best – those that generate the most leads from large companies and lead to B2B deals. Here are the latest best practices based on our findings.
The primary goal of a LinkedIn message is simple: start a real conversation and move it to another channel, like a call or meeting.
Here’s what works:
- The first message should be short and a bit abstract. The less you talk about your product, the more likely the person will engage in a conversation.
- Start with empathy. Most people see new offers as potential risks. Speak from their perspective – reduce anxiety rather than adding to it.
- Avoid bold promises of huge growth or unrealistic ROI. These come across as ads and generate resistance.
- Make your message feel human. Overly formal or long messages sound automated and impersonal.
- Focus on partnership. This term builds more trust than "collaboration" because it’s neutral and opens the door for further discussion.
- Each follow-up should stand on its own. Instead of saying, "Did you see my previous message?", start fresh. This removes any pressure.
- Share examples or case studies in follow-ups. They reduce anxiety and increase trust – people are more likely to engage when they see your solution has worked for others.
- Reconnect with a new reason every few weeks – whether it’s a case study, a report, or a trend post. This keeps the conversation going and offers value without pushing.
- Tailor your approach based on your target segment. Innovative companies respond to trends, while conservative ones look for proof that others are already adopting it. Industries like media care about "new traffic", finance prioritizes trust and reliability, etc.
At the core of every successful LinkedIn message is empathy – not persuasion, but understanding and genuine care for the person you’re reaching out to.
Wishing everyone success in Social Selling!
At ModumUp - Innovative B2B Marketing Agency, we frequently analyze which outreach messages perform the best – those that generate the most leads from large companies and lead to B2B deals. Here are the latest best practices based on our findings.
The primary goal of a LinkedIn message is simple: start a real conversation and move it to another channel, like a call or meeting.
Here’s what works:
- The first message should be short and a bit abstract. The less you talk about your product, the more likely the person will engage in a conversation.
- Start with empathy. Most people see new offers as potential risks. Speak from their perspective – reduce anxiety rather than adding to it.
- Avoid bold promises of huge growth or unrealistic ROI. These come across as ads and generate resistance.
- Make your message feel human. Overly formal or long messages sound automated and impersonal.
- Focus on partnership. This term builds more trust than "collaboration" because it’s neutral and opens the door for further discussion.
- Each follow-up should stand on its own. Instead of saying, "Did you see my previous message?", start fresh. This removes any pressure.
- Share examples or case studies in follow-ups. They reduce anxiety and increase trust – people are more likely to engage when they see your solution has worked for others.
- Reconnect with a new reason every few weeks – whether it’s a case study, a report, or a trend post. This keeps the conversation going and offers value without pushing.
- Tailor your approach based on your target segment. Innovative companies respond to trends, while conservative ones look for proof that others are already adopting it. Industries like media care about "new traffic", finance prioritizes trust and reliability, etc.
At the core of every successful LinkedIn message is empathy – not persuasion, but understanding and genuine care for the person you’re reaching out to.
Wishing everyone success in Social Selling!