There are various platforms that can be used to track the effectiveness of Social Selling, but Social Selling Index
(SSI) is perhaps the easiest. This tool is built into LinkedIn and rates your profile based on four criteria:
- Establish your professional brand
- Find the right people
- Engage with insights
- Building relationships
From ModumUp's experience, an SSI score of 60% or higher is considered a high level, indicating that your profile is well developed and that you're active enough on LinkedIn. Statistics are available for individual users, allowing you to identify the most active and effective employees and gain an understanding of what is happening in the company overall.
To improve your SSI, create a well-designed profile, create relevant content, use search tools to identify potential clients, and join active professional groups where you can share your knowledge and establish relationships.