Online conference
Social Selling: entering new markets
on social media

Russian first Social Selling conference: 15.09.2021
The official language of the conference: English
Participation format: free
What is Social Selling?
Social Selling is a lead generation and reduction of sales cycles in B2B
using personal social media profiles of a company's experts
B2B sales on LinkedIn
LinkedIn is the main social media platform for business communication around the world.
According to LinkedIn, more than 55 million companies have registered on the platform in 2021.
In particular, at least one top manager of a company from the Fortune list has its profile on LinkedIn.
On September 15th, at the online conference 'Social Selling: entering new markets on social media', leading experts in Social Selling in the international market shared their experience, case-studies and insights on lead generation and sales on LinkedIn in the face of new realities
They discussed how to generate leads in a competitive market, how to reach top managers of large American and European companies, and how expert content and a developed personal brand on LinkedIn can help stand out among competitors
Who will be interested in watching
the recordings from the conference?

Entrepreneurs,
executives of companies
To implement new efficient tools for lead generation and sales and to increase company revenue
Marketing Directors and
Marketing Managers
To develop a new channel for lead generation and to broadcast a company's expertise to the target audience
Sales Directors and
Sales Managers
To communicate with decision-makers who are difficult to reach through other channels and to build relationships with potential customers
Recordings of speakers' speeches
Olga Bondareva, co-founder and CEO at https://modumup.com/, ex. Social Media Lead in Central and Eastern Europe at Microsoft
'Social Selling in post-pandemic world - what has changed? + LinkedIn B2B case-studies'
Timothy Hughes, the world leading pioneer and exponents of Social Selling
'Social Selling: why it's so popular and how it changes over the past year'
Marcus Chan, Founder of Venli Consulting Group, an executive member on the Forbes
'How I Use LinkedIn to Generate Dozens of Qualified Meetings Without Being Pitchy or Spammy'
Steve Carroll, Account Executive at LinkedIn
'LinkedIn Sales Navigator: Target, Understand & Engage with your Next Customers'
Scott Clary, International Marketing and Sales Expert, Director of Development at Grass Valley
'How to sell to Buying Committee'
Jamie Shanks, CEO of 'Sales for Life', the best selling author of Social Selling Mastery and SPEAR Selling
'Prioritization best practices: Mining Compelling Event - Signal Intelligence from LinkedIn + How to Use Video Content for Personalization'
Pier Perrone, international sales expert with more than 20 years of experience in Germany, Austria and Switzerland
'How does Social Selling in IT Sound? + nuances of communication on LinkedIn in Germany'
Elizabeth Menshikova, Senior Social Intelligence Manager at YouScan
'Best practices of Social Selling 2021 and communication challenges entering the US and UK markets on LinkedIn'
Conference organizer
Social Selling agency ModumUp
'Accelerate B2B sales by streaming your expertise on social media.
Don't spend a lot of time creating content and growing your target audience - we'll help!'
Conference program
September 15, 2021 (Wednesday)
15:00 - 15:10
Introduction
15:10 - 15:30
Kickoff
Social Selling in the postpandemic world
Olga Bondareva, Founder of ModumUp, ex. Social Media Lead in Central and Eastern Europe at Microsoft
15:30 - 16:15
Keynote lecture
Social Selling: why it's so popular and how it changes over the past year
Timothy Hughes, the world leading pioneer and exponents of Social Selling
16:15 - 16:45
How Social Selling works for IT
Pier Perrone, International sales expert with more than 20 years of experience in Germany, Austria and Switzerland
16:45 - 17:15
Best practices of Social Selling 2021 and communication challenges entering the US and UK markets on LinkedIn
Elizabeth Menshikova, Senior Social Intelligence Manager at YouScan
17:15 - 18:00
Keynote lecture
How I Use LinkedIn to Generate Dozens of Qualified Meetings Without Being Pitchy or Spammy
Marcus Chan, Founder of Venli Consulting Group
18:00 - 18:30
How to sell to Buying Committee
Scott Clary, International Marketing and Sales Expert, Director of Development at Grass Valley
18:30 - 19:00
Prioritization best practices: Mining Compelling Event - Signal Intelligence from LinkedIn
Jamie Shanks, CEO of 'Sales for Life'
19:00 - 19:45
Keynote lecture
LinkedIn Sales Navigator: Target, Understand & Engage with your Next Customers
Steve Carroll, Account Executive at LinkedIn
19:50 - 20:30
Networking
Zoom room for networking in Russian
Zoom room for networking in English
Speakers
Olga Bondareva
Founder of ModumUp, ex. Social Media Lead in Central and Eastern Europe at Microsoft
Olga was the first to bring Social Selling's approach to the Russian market and, together with the team, developed her own methodology.

She leads a team of 40+ Social Selling specialists. Works with large companies from IT, finance, logistics, production and other industries.










LinkedIn
Timothy Hughes
The world leading pioneer and exponents of Social Selling

Timothy Hughes is currently ranked Number 1 by Onalytica as the most influential Social Selling expert in the world.

He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books 'Social Selling - Techniques to Influence Buyers and Changemakers' and 'Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing'. Both published by Kogan Page.







LinkedIn
Marcus Chan
Founder of Venli Consulting Group

Marcus helps B2B sales professionals sell and earn a hilarious amount more through his coaching and training programs.

Marcus is an executive member on the Forbes Business Council and has also been featured in Forbes, Yahoo! Finance, MarketWatch, and more.

He has also been named as one of the top sales experts in the world to follow by Salesforce and LinkedIn.





LinkedIn
Steve Carroll
Account Executive at LinkedIn


Steve helps sales organisations in EMEA increase pipeline, secure higher-win rates, and land larger deals through Social Selling on LinkedIn.

He is an Account Executive at LinkedIn Sales Solutions who are dedicated to changing the world of sales through the use of Sales Navigator, which connects and builds mutually beneficial relationships between buyers and sellers.

Steve currently partners with SMB & Mid-Market clients looking to target, understand and engage with their target buyers.


LinkedIn
Scott Clary
International Marketing and Sales Expert, Director of Development at Grass Valley

From startups to enterprise, Scott's worked with execs and entrepreneurs to 10x their businesses. He's sold and marketed to the most iconic F500 / F100 brands throughout his career.

His work has been featured in over 100+ news sites and publications. He speaks globally at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup and others.

He currently runs a global SaaS sales and marketing organization and is the host of the Success Story podcast where he interviews inspirational people, mentors and leaders.

LinkedIn
Jamie Shanks
CEO of 'Sales for Life'



Sales for Life has trained over 250,000 sales and marketing professionals, in dozens of industries.

Jamie's workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

Jamie Shanks, author of the best selling author of Social Selling Mastery and SPEAR Selling, will deploy 'sales plays' that best-in-class sellers are leveraging every day to meet their sales quota. This highly tactical session will also show you can hyper-accelerate your sales pipeline in 2021.



LinkedIn
Pier Perrone
International sales expert with more than 20 years of experience in Germany, Austria and Switzerland
In the past 20 years, Pier spent his professional life at Monster.com revolutionizing the way organizations seek new employees and the way people search for jobs. Most of the process is digital now. He's a sales professional at heart.

Currently, he's all in on digital sales with full focus on LinkedIn and supporting acts (YT, Vimeo, TikTok). His specialties include: LinkedIn Sales Navigator, Video Content creation in particular and Content Strategy in general.

'In the future I will revolutionize the way the job market works - this time on my own and with the use of blockchain technology'.



LinkedIn
Elizabeth Menshikova
Senior Social Intelligence Manager at YouScan. Elizaveta works with clients from the USA and the UK
With the help of AI and Social Media Listening, YouScan helps 500+ brands (including Coca-Cola and Burger King) and agencies (Ipsos, DDB) in the CIS and abroad to better understand their customers.

















LinkedIn
Conference partners
Contact for organizational matters
Ekaterina Altbregina
e.altbregina@modumup.com, +7(911)994-69-35
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