Defining the goals
Share with us a list of companies you want to target, along with key positions — these people can be found on LinkedIn and then invited to the community. Audience quality is one of the main secrets to a successful community

Choosing positioning
Think about your community’s positioning. What will you use to attract them? What will make you stand out from other communities?

Choosing a platform
For our community, we chose Telegram. Additionally, the business audience mostly gathers on WhatsApp. However, some segments prefer Slack or Discord

Creating a trustworthy LinkedIn profile
It’s important that your target audience accepts your connection requests with a high conversion rate of 40+%

Inviting people into the community
The invitation message should communicate the community’s positioning, the profile of its audience, and that the community is private (invitation-only) but free to join

Gathering the target audience in the chat
To make them loyal and convert them into clients, they must genuinely enjoy your community. We gave participants the opportunity to share value, tasks, problems, get to know each other, network, and help one another. It's not about the company or connecting with your target audience. The main goal is to unite people with each other

Developing the community
It is necessary to maintain consistency and stay in touch with participants

Introducing experts and companies into the content
Experts should be among the speakers alongside community members, share valuable materials, and engage in discussions. We recommend focusing on providing value and demonstrating expertise, and maintaining a balance by allowing participants to share their expertise