As we start the year, we're sharing actionable insights, real-world case studies, and proven strategies to help you succeed on LinkedIn. Here’s what’s in store this month.
1. Livestream Announcement: LinkedIn Trends for 2025
Join ModumUp’s LinkedIn Trends for 2025 livestream on January 29, where we’ll explore personal branding on LinkedIn and how to stay ahead of the curve in the coming year. This session will offer valuable insights on:
✔ Addressing spam, cold outreach, and bots: What lead generation strategies can B2B companies use to attract clients and partners effectively?
✔ Account-based marketing approach on social media
✔ The rise of video content
✔ The shift from corporations to individuals: How to leverage more humanized, personal B2B marketing
✔ AI integration in personal branding and B2B marketing
✔ Content transformation: Which content formats and strategies will be in demand in 2025? And more!
Save the date and join us here: https://www.linkedin.com/events/7275608966347329536/
2. Case Study: Expanding an AdTech Startup into Central Asia
For over nine months, ModumUp has been working with an AdTech startup to build LinkedIn profiles from scratch, generate leads, and establish the company as a trusted industry expert.
Key achievements:
- Gained 4,373 connections from target audiences, including senior executives and marketers
- Published content achieved an average view rate of 167–168%, with some viral posts exceeding 50,000 views
- Secured 39 qualified leads for calls and meetings and collected 174 interested prospects requested information via email and followed up with questions about the company's services
- Created a strong LinkedIn presence that continues to drive engagement
Lessons learned:
- Tailored, region-specific content resonates with local audiences
- Personal posts build deeper connections with LinkedIn users
- Both networking and direct lead-generation messages can generate high-quality leads
For more insights, read the full story: https://modumup.com/how_an_adtech_start_up_is_expanding_into_central_asian_markets_via_linkedin
3. LinkedIn Content Insights: Best Practices for Successful Posts
@Olga Bondareva, founder of ModumUp, shares proven practices from our team for creating content that boosts engagement, goes viral, and generates leads on LinkedIn:
- Be specific and focused: Tailor your content to your target audience. Clear positioning paired with niche targeting can make posts go viral, as we’ve seen in our gaming industry project.
- Use visuals: High-quality photos, videos, and branded images increase reach. LinkedIn prioritizes video content, so try formats like talking-head videos, memes, or text-overlaid clips.
- Celebrate success: Share achievements like product launches, team milestones, or awards. Add visuals and tag your team to boost visibility.
- Tap into trends: Use popular memes or respond to industry trends to create bold, engaging posts.
- External links are okay: Just ensure your post provides value before including a link.
How to increase engagement:
- Evoke emotions through storytelling, humor, or admiration
- Add clear calls-to-action, like questions or polls
- Actively grow your network and engage with your audience
Check out the full post here: https://www.linkedin.com/posts/olgabond_linkedin-content-strategies-for-engagement-activity-7280587397044563968-JMcU
If you find these resources valuable, please share them with colleagues and peers interested in Social Selling, LinkedIn strategies, and personal branding.
Best,
The ModumUp team