ModumUp Blog

Expanding B2B Reach: Livestream Recording, Cloud Provider Case Study, and LinkedIn Content Insights

In this newsletter, we share a livestream recording on B2B growth strategies, a Social Selling case study, and LinkedIn content and positioning best practices.

Catch the replay of the livestream: "How to Enter the Global Market via LinkedIn"

Recently, Olga Bondareva, Founder of ModumUp, hosted a livestream where she shared key insights on how B2B companies can navigate regional differences when expanding into global markets through LinkedIn.

In the session, Olga covered:

✅ Why the "global market" concept is a myth and how regional differences influence strategy

✅ How to identify and highlight your competitive advantages in local markets

✅ Real-world examples of B2B companies successfully entering new regions

✅ LinkedIn strategies tailored for The US, LATAM, MENA, and Western Europe

If you missed it, you can watch the recording here: https://www.youtube.com/live/-gBxMbsdFYo?si=ffzSQQ50vUH8_0jy

Case Study: How Social Selling on LinkedIn Helped a Cloud Provider Build New Relationships

We’re excited to share a case study on how Social Selling helped a cloud technology provider connect with new clients and partners during a year-long collaboration.

Key results:

  • 2,500 relevant connections built, including C-level executives from IT, retail, finance, manufacturing, and logistics
  • 118 engaged prospects interested in cloud technologies, leading to meaningful conversations
  • 61 leads generated, resulting in calls and meetings about potential collaboration
  • A supportive online community formed around the expert’s profile

For more details on this case study, click here: https://modumup.com/case-studies/head_in_the_cloud

LinkedIn Content Insights from Olga Bondareva

Managing your personal LinkedIn profile is crucial for Social Selling success. Olga’s latest post breaks down how to strategically showcase your roles and expertise to maximize engagement.

She covers the most common roles people use to optimize their profiles, from Entrepreneur/CEO to Expert in specific fields, and how to incorporate personal content to build a stronger connection with your audience.

Key content formats for higher engagement include:

  • Storytelling
  • Achievement announcements
  • Case studies
  • Trend research and reviews

Check out the full post here: https://www.linkedin.com/posts/olgabond_what-to-post-on-your-linkedin-profile-in-activity-7239607367321972736-HPxe

We hope you find these resources helpful for your B2B growth and Social Selling efforts. Feel free to share this newsletter with colleagues and peers who may benefit from these insights.

Best,

The ModumUp team