Over the 9 months of the project, we collected a database of more than 5,000 audience members, including CXOs, DevOps engineers, data analysts, system administrators, software developers, and other IT specialists. Out of them, 271 people showed interest in Yandex Cloud services, and 58 of them were converted into leads. The response rate, which is the percentage of people who responded to the first message, is above 40% which is a high result.