October 1, 2025
Social Selling Con 2025
ABM, AI, and B2B Marketing Trends
For the fifth year in a row, ModumUp invites you to our annual Social Selling Con -
a free online event about Social Selling as a core part of B2B marketing strategy.
Days
Hours
Minutes
Seconds
REGISTER
What is Social Selling?
Social Selling - is expert social media profile development to acquire potential clients, partners, or employees.

It combines marketing and sales: you build an expert reputation, stay visible in the right circles, and start direct, trust-based conversations with your target audience.
Conference in numbers
  • 5
    Years
  • 43
    Speakers
  • 9,400+
    Registrations
  • 12,100+
    Views
Is this for you?
This conference is designed for B2B marketing, sales and business development leaders who:
  • Are exploring new channels for lead generation
  • Work with complex, high-value products and long sales cycles
  • Target mid-size and enterprise clients
  • Operate in industries where personalized,
    human-led sales matter
Conference speakers
Conference program
10:00 – 10:30 AM СT
Keynote
Social Selling in FY26
Take a closer look at where Social Selling is headed in FY26. Olga will talk through the most relevant trends in this space - from ABM and AI to the growing connection between marketing and sales - and how teams can put them into action.

Olga Bondareva
Founder of ModumUp,
(ex-Microsoft)
10:30 – 11:30 AM СT
Panel Discussion
Social Selling as
part of ABM
Join the conversation on how Social Selling supports ABM strategies - from targeting to execution.
Sudeep Misra
Director, Global Integrated Marketing at ServiceNow
Priyanka Dasgupta
Director, Field Marketing – US Alliances at Kyndryl
Yovany Jerez
Senior Director Marketing, B2B SMB at AT&T
Peter Mikeal
VP of Marketing, North America at Globant
11:30 – 12:00 PM CT
Presentation
From data to dollar:
the AI-powered
ABM revolution
The presentation will uncover how Microsoft rationalizes the customer data to identify the best prospects, build smart digital signals, and surface them to sellers in their tools - with help of marketing automation and AI – and does it at a massive scale.


Svetlana Likhareva
Marketing Signals Center of Excellence,
EMEA Director at Microsoft
A quick look back
In the past years, Social Selling Con has brought together thought leaders
from the world’s top companies.
Curious to see what it looked like?
About us
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