Conference in numbers
  • 5
    Years
  • 49
    Speakers
  • 10,100+
    Registrations
  • 50+
    Countries
  • 12,900+
    Views

From Social Selling Con to TRUST

For the past five years, the conference was known as Social Selling Con, bringing together experts to explore how B2B marketing and sales teams can work together to drive business growth through social media.

This year, the conference returns with a broader focus and a new name: TRUST.
As AI makes it easier to create and distribute content, visibility alone is no longer enough. B2B companies need real relationships, a clear point of view, strong market authority, and a strategy that connects human expertise with technology.

TRUST will explore how B2B companies can earn credibility, build meaningful relationships, and become trusted voices in their markets.
TRUST stands for
  • Thought Leadership
    Т
  • Relationships
    R
  • Unique Perspective
    U
  • Technology
    T
Is this for you?
This conference is for B2B marketing and sales teams who:
  • Work with enterprise clients and long, complex buying cycles
  • Need to build trust with target accounts before the first sales conversation
  • Are looking for new ways to reach and engage enterprise decision-makers
  • Want to strengthen their company’s authority in the market
Conference speakers
Our speakers are members of B2B Marketing Leaders, an invite-only Slack community of 220+ senior B2B marketers from enterprise tech companies. Members come from companies including Microsoft, Amazon, Intel, and other leading tech companies. Learn more about the community:
https://modumup.com/b2b-marketing-leaders

The conference will explore three ways to build trust: through relationships, through your own authority, and through trusted brands, analysts, partners, and industry experts.

Program
10:00 – 10:30 AM CT
10:00 – 10:30 AM CT
Opening
Olga Bondareva, Founder of ModumUp and organizer of the B2B Marketing Leaders community

The TRUST framework: how B2B brands build credibility in the age of AI
10:30 – 10:45 AM CT
10:30 – 10:45 AM CT
Part 1. Build relationships
Dmitry Suvorov, Senior Marketing Manager at Harbinger

From outreach to revenue: 215 B2B leads and 2 deals via Social Selling
10:45 – 11:00 AM CT
10:45 – 11:00 AM CT
Irina Chernova, Demand Marketing Manager EMEA & LATAM at NetApp

NetApp’s approach to Social Selling and ABM
11:00 – 11:15 AM CT
11:00 – 11:15 AM CT
Part 2. Build your own authority
Speaker to be announced

How category design helps companies define and lead new markets
11:15 – 11:30 AM CT
11:15 – 11:30 AM CT
Speaker to be announced

Building multichannel thought leadership through company content and personal brands
11:30 – 11:45 AM CT
11:30 – 11:45 AM CT
Part 3. Borrow trust
Speaker to be announced

Analyst relations as a channel for trust and market influence
11:45 AM – 12:00 PM CT
11:45 AM – 12:00 PM CT
Speaker to be announced

Building credibility through strategic partnerships and industry experts
A quick look back
Before TRUST, there was Social Selling Con

Over five annual conferences, we explored Social Selling, Personal Branding, Employee Advocacy, ABM, AI, automation, and entering new markets together with experts from leading B2B companies

Watch the previous editions below
About organizers
Frequently Asked Questions
  • What is TRUST?
    TRUST is ModumUp’s annual free online conference on how B2B companies build credibility, relationships, and market authority to win enterprise clients.
  • Is TRUST a new conference?
    No. For the past five years, the event was held as Social Selling Con. TRUST 2026 is the sixth annual edition of the conference, now with a broader focus.
  • When and where is TRUST 2026?
    TRUST will take place online on September 23, 2026. Register for free on LinkedIn.
  • Is the conference free?
    Yes. Registration and attendance are completely free.
  • Who is TRUST for?
    TRUST is for B2B marketing and sales professionals working with enterprise clients, complex buying cycles, and relationship-driven growth.
  • What topics will the conference cover?
    The program covers Social Selling, Account-Based Marketing, Thought Leadership, Category Design, personal brands, Analyst Relations, strategic partnerships, and other ways B2B companies build trust and market authority.
  • Who organizes TRUST?
    TRUST is organized by ModumUp and its B2B Marketing Leaders community.
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