ModumUp
Social Selling for B2B

The Social Selling team's task is to enhance a person's image while staying true to how a person really is. They need to increase coverage and ensure more target audience representatives see it on social networks. We must also remain honest by correctly highlighting what's interesting, the thinking process, and professional qualities. The primary task is to remain open-minded and allow a person to reach out to more people while retaining their individuality.

We have had a significant upgrade since working with ModumUp. There is now a lot of native content, which is great because we didn't obtain the resources to produce it before the project. Our company currently has several promotion tools in the international direction, and Social Selling is one of the primary ones. Not to mention leads, we receive them regularly.

With the help of ModumUp, I began to develop my personal brand on social media among CIOs and CTOs which attracted the right audience to our largest annual event. Analytics and insights from the agency were very helpful.
As an effect, potential and even existing clients started contacting me in PM to request the contacts of our sales managers or engineers, or just to exchange opinions on some interesting topics.
It's nice to know that it's not just us that reaches out to our audience, but they reach out to us. For me, this is a great indicator of the effectiveness of Social Selling.

I learned about Social Selling through Olga Bondareva's posts on social media. This idea of forming an expert image in social media, for the purpose of lead generation, turned out to be similar to my sales philosophy.
I see the main effect Social Selling has on my expert image. I'm seen as an expert which gives us a lot of inbound conversations with people from our target companies.
So, we will continue to post useful content about mathematical modeling of supply chains and our cases to maintain this image.