ModumUp Case Studies
Irina Chernova, ABM Manager EMEA at NetApp
Attracting IT executives using social media

Results:
  • 473 contacts responded to lead generation mechanics
  • 270 interested TA representatives
  • 25 leads from target companies

Sergey Plis, Professor of Computer Science at Georgia State University
Building a Scientist's Personal Brand on LinkedIn: How and Why

Results:

  • +5195 followers and connections on LinkedIn
  • +1304 followers on Twitter
  • Guest invitations to a podcast and several other event


Anton Iospa, Marketing Director at EXANTE
Social Selling mentoring group for international sales team

Results:
20 participants in 2 groups
three online workshops for each group of participants
social media positioning, target audience growth, content writing, interactions with the target audience, lead generation mechanics
Evgeniy Shchapin, Head of International Development at CDEK
Konstantin Reisner, Head of The International Franchise Development Group at CDEK
How CDEK Enters New Markets Via Social Media


Results:
  • Base of 4945 representatives target audience
  • 51 interested target audience representatives
  • 118 leads and 2 deals for more than 200,000 euro

Oleg Koverznev, Founding director and COO at Yandex Cloud

Openness and Co-creation: How a Top Manager Maintains a Personal Social Media Account




Results:

  • 21 Yandex.Cloud partnership requests
  • three potential clients
  • fifteen reactions to open job vacancie
  • four sales proposals from startups

Zhannar Makhambetova,
Director of Marketing at Yandex Cloud in Kazakhstan
"Find your own fellows and never stop." How Yandex Cloud builds a professional community in Kazakhstan


Results:

  • 271 interested individuals
  • 58 leads
  • 6 deals with large companies

Andrey Kartsev, Founder and CEO at SITEK and Kobotek
Collaborative Robots (Cobots) in Manufacturing

Results:
  • target audience base size - 1800+ connections
  • 250+ interested TA representatives
  • 15 leads from target companie





Alina Alaverdyan, Ex-Strategic Communications Manager at CROC
Conducting employee workshops on creating an expert's personal brand on social media

Number of participants:
75 participant in 3 groups
Number of webinars:
three online workshops for each group of participants
Topics of webinars:
social media positioning, target audience growth, content writing, interactions with the target audience, lead generation mechanics
Natalia Mikhalyova, Head of Business Development Group at 1C
How to generate B2B leads for Microsoft Azure cloud services using the Social Selling approach

Results:
  • 150+ contacts responded to lead generation mechanics
  • 50+ interested TA representative
  • 33 leads from target compani



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