ModumUp Case Studies
Sergey Plis, Professor of Computer Science at Georgia State University:
Building a Scientist's Personal Brand on LinkedIn: How and Why


  • +5195 followers and connections on LinkedIn
  • +1304 followers on Twitter
  • Guest invitations to a podcast and several other event
    Attracting IT executives using social media

    • 473 contacts responded to lead generation mechanics
    • 270 interested TA representative
    • 25 leads from target companies
    How to generate B2B leads for Microsoft Azure cloud services using the Social Selling approach

    • 150+ contacts responded to lead generation mechanics
    • 50+ interested TA representative
    • 33 leads from target companies
    EXANTE - an international FinTech company: Social Selling mentoring group for a sales team


    • 20 participants in 2 groups
    • three online workshops for each group of participants
    • social media positioning, target audience growth, content writing, interactions with the target audience, lead generation mechanic
        ANCOR, a recruitment and HR consultancy firm, initiated a brand ambassador program to bolster its employer brand on social media.

          • Participants added 3,000 target audience representatives to their profiles
          • Achieved an 85% Connection Rate, reflecting a positive perception of ANCOR
          • Reached over 13,000 individuals with their content
          • Participants received invitations to HR events and publication offer
          • Some became speakers, article authors, and filled job positions, solidifying ANCOR's desirable employer status
            Five ModumUp case studies in the MENA region.

            • Fast Delivery Services
            • Video analytics system
            • Recognition and Inputs of Primary Documentation
            • Social Selling Service
            • Global Logistics Company
            How CDEK Enters New Markets Via Social Media

            • Base of 4945 representatives target audience
            • 51 interested target audience representatives
            • 118 leads and 2 deals for more than 200,000 euros
              Collaborative Robots (Cobots) in Manufacturing

              • target audience base size - 1800+ connections
              • 250+ interested TA representatives
              • 15 leads from target companies
                Dodo Brands
                Dodo Brands Case Study: Recipe for Effective Social Selling on LinkedIn

                • Upon program completion, approximately 70% of the participants continued actively maintaining their social media profiles.
                • Participants gained valuable skills in developing their professional profiles on LinkedIn
                • Collaboration with ModumUp has proven its effectiveness in supporting and enhancing the professional profiles of the Dodo Brands team on social media.
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